6 Ways to Beat the Summer Slowdown and End Your Summer Like a Boss
While there’s a lot to love about the summer, summer also means slower days in the salon. Grrrr. As we go into August and close off summer, GlossGenius has come up with a few ideas for you to make sure your business shines in August!
Here are some fun ways to beat the summer slowdown and fire up your business!
1. Partner with a New Business
Is there a coffee shop you love next door? Do you know another beauty professional who offers complimentary services to yours and who could also use a business boost? Partner up and run an August promo together! For example, if you’re a hairdresser you might offer customers who get a trim a $5 coupon at the nail salon nearby and vice versa. If you don’t know anyone, don’t worry. Here’s all you need to do:
Take a moment and think about businesses around you. First start with other beauty businesses that offer different services than you. Are you at a salon suite? A booth? A busy area of town? Jot down a few ideas down!
Grab some business cards. Don’t have business cards? Print out a few small flyers. Here’s an idea of something you can easily make and print!
Alright, suck it up and just walk in! Walk into a few of the businesses you wrote and introduce yourself. Start the conversation with something like:
“Hey, I’m [Your Name]. I run a [hair, nail, spa, waxing, barbershop, etc.] studio around the corner and I’m looking to partner with other businesses I love in the area to refer clients during August. Would this be something you might be interested in working on? I’d love to collaborate with you”
Once you’ve found a partner, getting started is easy: all you need to do is place their cards in your studio, and they’ll place your cards in their studio! Now you’ve got great marketing going on in front of clients that could be great buyers of your services.
2. Run an August Special
End of summer means time to primp up and get ready for Fall! Whether it’s a sun recovery facial, a back to school haircut, or a summer themed coconut-lime mani-pedi, running an end of summer special will remind clients that they need to book you. You can offer a discount or a special offer on a related product if they book a particular service, run packaged deals, or provide a discount for certain services. There is so much room to have fun with your August specials!
3. Showcase your Openings on Social Media
When school is out and business slows down, this means your clients are spending more time scrolling through social media and you need to make sure you are staying top of mind! Have a social media strategy and make sure your followers and clients are seeing you! If you’re a GlossGenius member, use one of our 50 stunning templates to announce your openings and specials. Also, make sure your booking site is integrated with Facebook and Instagram so your followers don’t have to leave social media to book with you.
4. Switch up your Social Media Content
Your clients might be on vacation, but social media doesn’t take a vacation. Here are some fun ways to change up your social media content and make it stand out in the summer:
Break out the bright colors: Use bright colors, fun fonts, and vibrant pictures to make your content fit in and stand our from everyone’s summer pictures!
Tap into existing campaigns: #MusicMondays, #WisdomWednesdays, #TBT, and #FollowFridays are all established campaigns that you can tap into during the summer to throw in your own content. Use your GlossGenius calendar to set aside fifteen minutes everyday and create a content calendar for the summer!
Engage your followers with games: A fun and easy way to get your followers to engage with your content is to play some games! Post a fun behind-the-scenes photo of you at work and ask your followers to caption it or post a summer-themed fill-in-the-blank image such as “My favorite nail color in the summer is ______” and ask your followers to write in their favorite and tag a friend! This way, you’ll engage your followers and gain new users.
5. Touch Base with Clients you haven’t Seen in a While
End of summer is a perfect time to get back in touch with those clients you haven’t seen in a while. As a GlossGenius member, you can filter your clients based on things like when you last saw them, how much they’ve spent with you, or what service they’ve gotten in the past. Use GlossGenius’s GlossUp feature or emailer to reach out to these clients and let them know that it’s time to come back to you!
6. Plan for Next Year
Fewer clients also means more time to focus on you. As a business owner and beauty professional, you’re always striving to improve and now that we’re halfway through the year, this is a perfect time to look at the goals you set for yourself and re-evaluate. Are you meeting all of the salon business goals you set for yourself? Where can you improve? Have you made time to take that class you’ve been eyeing to improve your techniques?
Use this down time to improve yourself, set goals for the next year, and take that class you’ve been meaning to take! Trust us, planning ahead will pay off in the long run.
P.S. In August ONLY Refer Your Friends to GlossGenius and get $60 for You!
That’s right, as part of our Boss Days of Summer this month we’re giving you twice the bonus. You still give $30 each time you refer a friend, but now you’ll get $60 when they become an active GlossGenius member!
Who can you refer? Any total beauty boss that you think would love GlossGenius! Whether it’s someone from your salon suite, an old beauty school friend or a friend from an online forum share your unique link and tell them how GlossGenius has helped you rock your business!
From your GlossGenius dashboard, go to “More”, tap “Referrals” and share your special invite code to invite other Gloss Bosses you know.