5 Actionable Ways to Grow Your Client Base as a Stylist
Are you a hairdresser struggling to see the results you want? It’s time to switch things up a bit.
Perhaps you’re not marketing your business enough or the right way. We’ve created this post to tell you about 5 actionable ways you can grow your client base that really work. If you haven’t started using these already, we recommend you do!
Without further ado, here are 5 great ways to connect with those around you and start experiencing an increase in appointments, customers, and profits.
1. Take Advantage of Social Media
Millions of people use social media every day. We’re talking about Facebook, Instagram, Twitter, Pinterest, among so many other forms of communication. A social media platform allows you to reach out to a vast audience virtually – and even book appointments. This opens doors as opposed to the traditional face-to-face interactions.
So how do you establish your online presence? Building your clientele virtually is actually super simple – and fun! It’s an easy way to post pictures of your work as well as funny memes or inspirational quotes. You can even share articles that your followers will find interesting and make your platform as interactive as can be.
Begin by creating a profile specifically for your business. Make it catchy and post regularly to keep your followers informed. Post client photos (with their permission) and keep customers up-to-date with what’s new in your business. Keep in mind that you always want to be professional in a way that fits your personality – be yourself! Be sure that you’re running a professional profile that anyone will enjoy visiting.
2. Make Some Business Cards
If you don’t have business cards already, it’s time to create some! Business cards are fun to make and can be created easily. They are also extremely affordable. You can easily design some business cards online (do a quick Google search to find a good company in your area) and have them sent to your address.
Don’t make your card boring – make it modern, stylish, and befitting to your personality. Be sure it has the following information:
● Business name AND your name
● Phone number
● Email address
● Physical address of your salon/workplace
● Social media account information so people can see your work
Give a card to every client. If you’re out and about and someone mentions they need their hair doing, give them a card! It’s never a bad time or opportunity to give someone your card and throw your business out there. You might just get a new customer.
3. Before and After Pictures are a Must
While you should be taking before and after pictures to grow your brand, also take them to share with your client. It’s always fun for them to see how much their hair has changed. If they share the pictures online and tag you, it’s great publicity.
You want to be sure to double-check with your customers if you can post their photos on your social media accounts. It’s a good idea to shoot them an email with the photos asking for permission. This way you’ll have written consent and your client will enjoy receiving the photos even if they prefer you don’t share them.
Most times, they will have no problem with it as they’ll feel special and enjoy the attention. Here are some other ways your business will benefit from sharing before and after photos:
● Connects you with clients. These photos will strengthen your relationship and make your clients feel like a part of your business. This will make it more likely for them to think of you whenever they need a service done.
● You could gain new customers. If someone new sees your work and likes it, they’re more likely to book an appointment with you. Keep in mind that when you tag someone in a post, people your clients are connected to will also be able to see the post.
4. Schedule the Next Appointment Every Time
You always want to be sure to schedule the next appointment with your client as soon as you can. Not everyone will take you up on your offer, but you should always at least offer to book the next one.
It’s also a good idea to remind your clients of their appointments by sending out an email or shooting a text – this reduces no-shows.
5. Stay Connected
As we said, you should be regularly updating your website and socials to stay connected to your clientele. Posting regularly helps to keep you fresh in their minds, so when they need their hair or nails doing, you’re the first person they’ll think of. If you have some offers coming up, make them known to grab yet more business!
It’s recommended that you post at least every other day and be sure to reply to comments or messages sent to you in a timely manner. Your clients will enjoy interacting with you on social media so be sure you keep those conversations going! Not only will this interaction look good for your page, but it will also let your followers know that you care about them.
If you notice that a follower or client has posted a positive review or picture about you or your work, be sure to comment and thank them for their kindness. If they didn’t tag you in the post, ask them to so that their followers know who to go to if they are looking for a similar look or want to book an appointment with you.
These are some sure ways to start building your clientele today as a hairdresser. With GlossGenius software, there’s plenty of ways to stay in touch with your clients and ensure they return to your salon. Check out our app’s features today.
Do you have other ways you like to connect with your clients? Comment down below – we’d love to hear your thoughts.