Take Snapshots Like A Boss: 4 Steps to the Perfect Instagram Photo

Do you ever wonder how some professionals develop such a following on social media? Producing great work is part of it, but what you’ll notice is that all of their photos are beautifully taken. Taking stunning client photos is a great way to show off your work and develop a following on social media.  

Use these four tips to take gorgeous, Instagram-worthy client photos that will increase your client following and create a professional-looking portfolio of your work:

1. Use natural lighting

Always put the focus of the photo towards the light source. Light from behind will wash out the client, and light directly over the client will deliver harsh shadows.

Avoid fluorescent lighting, it can wash out colors.

Shoot early in the morning before the sun gets too hot

Use a lighting accessory add-on if you’re taking photos on your camera phone. Check them out here and here!

2. Have a Clean Background

The focus of your photo should be your work. Make sure that you keep a clutter-free background. Have a simple backdrop. A solid color wall is ideal, but you can consider adding a little bit of decoration to the background to create a more visually interesting picture.

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3. Take pictures from multiple angles.

For every client, follow a process and take shots at various angles. Try these angles:


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For make-up artists: Multiple facial expressions will bring out different aspects of your makeup. Have your client try a few poses: smiling, serious, candid, etc.

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4. Choose filters carefully.

  • Use simple, natural filters which show off your work. Don’t pick a filter that won’t let the true colors of your work shine through.

  • Filters that increase the warmth, exposure and contrast of your snaps are most likely to lead to more likes. (e.g. Mayfair, Valencia)

  • To see more about how different Instagram filters are changing your photo, check out this article - which walks you through the visual differences between all of the filters.

  • Never use a filter for colored hair. It will change the coloring of the original photo. Make sure that potential clients are seeing your original masterpiece!

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You can also use your client photos to create portfolios of your work. For example, with GlossGenius, you can use the client photos feature to organize and store photos of each individual client.

Interested in creating your own stunning client portfolio? Sign up for your free 14-day trial of GlossGenius here!

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