Building Your Brand: Kirstin Forbes

A beautifully designed personal booking website goes a long way. It’s one of the first impressions that potential clients have of you. That’s why we designed an elegant, professional booking site to help you impress clients. Professionals customize their site with creative content like a background picture, photos of their work, a personal bio, info about their business, etc.

We’ve seen so many STUNNING booking sites that GlossGenius professionals have created to step up their business brand and we’re featuring them so we can share them with you. Click through them, use them for inspiration, and let us know if you see any other personal sites that you’d like us to feature!

Our Personal Site of this Week is Kirstin Forbes’s.


About Kirstin: Kirstin is a #GlossBoss who has been honing her craft for over seven years. She experiments with a variety of styles from high fashion to street. She has created a partner business, pop-up shop Artistry Entrepôt's Beauty Room in downtown Anchorage, and is cultivating her personal brand and business, Kirstin Forbes Hair. She specializes as a Colorist and was featured on Buzzfeed back in November 2015.

Here’s why we love Kirstin’s site:

1. Edgy and On-Brand Front Page Photo

  • It’s consistent with branding: Kirstin is a hair stylist who creates high fashion and street fashion looks. This photo is a perfect blend of both.

  • It highlights Kirstin’s specialty: The highlight of the photo is the hair, Kirstin’s specialty. The tight braids and dark coloring give the photo the perfect edge to convey Kirstin’s style as an artist.

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2. About Page Listing Credentials

Kirstin knows that establishing your credibility is super important, especially in the beauty industry. Kirstin is showing that she’s a true professional by listing things like her:

  • Certifications (e.g. Brazilian Blowout, KeraSmooth Treatment)

  • Features in Editorials (e.g. Beauty Launchpad, Ellements, F, Meuse)

  • Awards (e.g. 2015 Best Hairstylist, Anchorage Press Picks, she has also placed bronze in the 2017 Goldwell National ColorZoom competition)

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3. Effective Links Between Personal Site and Booking Site

Kirstin already had a personal site that she uses to display her extensive portfolio and set of client photos. However, Kirstin was able to easily use the personal online booking site to improve her original website. When you click book on her personal site and then “book online,” the site links to the GlossGenius booking site.

With her online booking site, Kirstin doesn’t have to be available for calls to book appointments at all times. Instead, clients can see her availabilities and choose what time works best for them!

Keep your eyes out for our next feature and start thinking -- what will your business brand look like? DM us on Instagram @glossgenius if you want to share any cool personal booking sitess on GlossGenius that you’ve seen as well!


Want to set up a personal booking site like Kirstin’s? Check out GlossGenius.

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