How to Brand Yourself & Your Biz in 3 Easy Steps

EMPIRE BUILDING SERIES 1: PART 3

STEP 1: Identify your Brand Personality

This is what you can think of as a collection of personality attitudes and values that you and your business represents. Start crafting your brand personality by asking yourself these initial questions:

  1. What do you provide clients? Are you going for a posh experience? Or a laid-back experience?

  2. What’s your style? (Modern? Retro? Classy? Consider how you would describe your style and the surroundings of your ideal studio)

  3. What are your main interests? (Write down a few specialties...do you love color? Cuts? Skincare? makeup?)

  4. How would your friends describe you? (Fun and outgoing? Supportive and caring? Sassy and energetic?)

STEP 2: Set-up your own personal booking site

A beautifully designed personal booking website goes a long way and is incredibly important for building your business brand. It’s one of the first impressions that potential clients have of you. That’s why we designed an elegant, professional booking site to help you impress clients.

Immediately after you sign up, you’ll get a  personal website set up and ready for you to customize. Here’s some of the creative content you’ll be able to include your brand personality in!

  • Background picture

  • Business name

  • Website URL (what clients type into the internet to view your site)

  • Photos of your work to attach to services

  • Personal bio

  • Business info (booking hours, location, etc.)

  • Client reviews

To see how other stylists are killin’ it with beautiful booking pages check out this feature. It’s a round-up of some stunning examples of personal booking sites that our GlossGenius professionals have customized….and good inspiration for your own!

Read more about how to describe yourself on a personal page.

STEP 3: Link Your Social Media Pages

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Link your Social Media accounts. The most popular platforms for beauty professionals are: Facebook, Instagram, Twitter, Snapchat, and Pinterest. Here’s a breakdown of the pros and cons for beauty professionals on each platform:

Facebook:

  • +:

    • Broadest audience (over 2 Billion users!) so you can reach all demographics.

    • Easy to schedule posts.

    • Easy for potential clients to search for professionals by location

    • Can link directly to personal booking site.

  • -:

    • Hard to build a following on Facebook because some studies suggest that people spend less time on Facebook

Instagram:

  • +:

    • Highly active beauty community.

    • Most aesthetic platform.

    • Content is widely seen and relevant to the beauty industry.

    • Filters make it very easy for people to post aesthetic photos

    • Hashtag system makes it very easy to get discovered even without a large following.

  • -:

    • Hard for potential clients to search for professionals by location

    • No links permitted in captions for posts

    • No direct way to schedule posts.

Twitter:

  • +:

    • 140 character limit makes it easy to convey short, punchy messages and updates.

    • Retweets and hashtags make it very easy to get discovered even without a large following.

    • Easy to schedule posts.

    • Links permitted.

  • -:

    • Hard for potential clients to search for professionals by location.

    • Less active beauty community compared to Facebook/Instagram.

    • 140 character limit makes it difficult to publish longer messages.

Snapchat:

  • +:

    • Stories are an easy way to convey a brand personality and directly communicate with clients.

    • More personal, making it easy to increase connections with customers

  • -:

    • Difficult to grow a following on Snapchat without help of other social media platforms.

    • All posts delete after 24 hours, which means you have to be more involved

    • Largely Millennial user base.

    • Lacks professionalism.

Pinterest:

  • +:

    • Boards are great for developing an aesthetic and for inspiration

    • Can be easy to use for references for services.

    • Active beauty community, but less so than Instagram

  • -:

    • Hard for potential clients to search for professionals

    • Content is widely distributed.

    • Difficult to develop a customer following.

Regardless of which social media platforms you decide to set up, make sure that on your profile, you clearly display:

  • Name and business

  • Location: Make it very clear for your clients to know exactly where you are located so that they know they’re near enough to book you.

  • Booking Site Link: Putting your email or phone in our Instagram will probably mean that you’ll get more calls and emails with people trying to sell you amazing “weight loss pills” than clients trying to book appointments with you :-) . The best way to avoid this issue is to use an appointments booking and management service and provide clients with the link to that. This makes you look like you take your talents and/or profession seriously and it will help attract clients!

Remember, the less your clients have to work to find and book you, the more business and beautiful work you’ll be able to do!

Want to see our entire Empire Building Guide? Check it out here!


Interested in using a smart, automated personal assistant to grow your business? Check out GlossGenius.